葡萄酒產(chǎn)品的產(chǎn)地非常重要，本設(shè)計(jì)產(chǎn)品的葡萄產(chǎn)自賀蘭山東麓，與法國(guó)波爾多產(chǎn)區(qū)在一個(gè)緯度。賀蘭山與沙漠共存的特殊地貌和氣候，造就了優(yōu)質(zhì)的原料。最終確定用山和沙漠進(jìn)行創(chuàng)意。瓶標(biāo)中間山體造型是鏤空工藝，透出瓶體，形成遠(yuǎn)近不同的三座山體圖形。同時(shí)左上的方形色塊底紋為賀蘭山巖畫(huà)圖案，色塊中西夏王的中文字體創(chuàng)意設(shè)計(jì)成西夏王朝古文字風(fēng)格，體現(xiàn)地域文化特色。產(chǎn)品定位針對(duì)年輕時(shí)尚的成功商務(wù)人士，視覺(jué)設(shè)計(jì)個(gè)性，產(chǎn)品差異化明顯。
The place of origin is crucial for wine, the grapes of this product are from the eastern foot of Helan Mountain, which is at the same latitude with Bordeaux, France. The special landform and climate coexisting with the desert in Helan Mountains have created high-quality raw materials. So mountains and desert are used for design elements. The shape of the mountain in the middle of the bottle label is a hollow-out process, through which the bottle can be seen，forming three different shapes of mountains far and near. At the same time, the bottom of the square block on the left is the rock painting pattern of Helan Mountain. The Chinese font Xixia King in the block is designed into the style of ancient Chinese characters of Xi Xia Dynasty. And it is also the embodiment of regional culture. This product is aimed at successful young fashion businessmen. This product has an outstanding character and product differentiation is obvious.
