項(xiàng)目：菇世紀(jì)品牌及系列包裝
所屬企業(yè)：云南菌視界生物科技有限公司
設(shè)計(jì)：博創(chuàng)創(chuàng)作團(tuán)隊(duì)
前期品牌標(biāo)志設(shè)計(jì)，客戶有體現(xiàn)公司是科技公司屬性的訴求，在設(shè)計(jì)時(shí)以七彩云南意象為出發(fā)點(diǎn)，同時(shí)考量科技的表現(xiàn)。企業(yè)所從事行業(yè)菌菇形態(tài)為主創(chuàng)意方向，用現(xiàn)代概括的設(shè)計(jì)手法來(lái)表現(xiàn)，直觀體現(xiàn)品牌的行業(yè)屬性。標(biāo)志整體形狀為地球造型，由圓形中心向外擴(kuò)散依次為三個(gè)粗細(xì)不同、由小到大的菌菇形狀，代表品牌立足本土，走向全國(guó)、走向世界的美好愿景。中心較細(xì)蘑菇，如同釘子形狀，寓意品牌對(duì)專(zhuān)業(yè)及品質(zhì)的追求，以釘子般的精神，依托自身科技研發(fā)優(yōu)勢(shì)，深鉆菌菇養(yǎng)殖及深加工專(zhuān)業(yè)技術(shù)，為消費(fèi)者奉獻(xiàn)優(yōu)質(zhì)、健康、自然的產(chǎn)品。
包裝設(shè)計(jì)采用插畫(huà)形式，提煉品牌和地域元素，讓消費(fèi)者第一視覺(jué)就感受到濃郁的云南風(fēng)情，云南特產(chǎn)印記非常明顯，這是品牌特色文化的視覺(jué)體現(xiàn)。通過(guò)獨(dú)特的視覺(jué)形式，樹(shù)立品牌個(gè)性及產(chǎn)品差異化，通過(guò)設(shè)計(jì)去打動(dòng)消費(fèi)者，是最直接、效果最好的廣告。
The mushroom form of the industry is the main creative direction, which is expressed by modern design methods and directly reflects the industry attributes of the brand.The overall shape of the logo is the shape of the earth. The three different shapes of mushroom, from small to large, are diffused outward from the center of the circle. They represent the beautiful vision of the brand to base itself on the native land, to move towards the whole country and to the world.
Packaging design uses illustration form to refine brand and regional elements, so that consumers can feel strong Yunnan flavor from the first vision. Yunnan specialty marks are very obvious, which is the visual manifestation of brand characteristic culture.It is the most direct and effective advertisement to establish brand personality and product differentiation through unique visual form and to impress consumers through design.
