主題：年年有余
定位：中高端
消費(fèi)人群：有一定經(jīng)濟(jì)實(shí)力，對(duì)生活的品質(zhì)要求較高，時(shí)尚、高端的消費(fèi)群體
石門莊園以“年年有余”為主題，開發(fā)定位針對(duì)高端消費(fèi)人群。年年有余（魚）的概念，是中國(guó)人對(duì)美好生活的向往與祝福。中國(guó)的白酒文化及釀酒工藝源遠(yuǎn)流長(zhǎng)，有三千多年的歷史。此次任務(wù)在中國(guó)傳統(tǒng)的基礎(chǔ)上怎么創(chuàng)新，怎樣讓白酒包裝煥發(fā)時(shí)代光芒，是博創(chuàng)要去解決的問(wèn)題。 造型、材質(zhì)、工藝等，都是可以挖掘的創(chuàng)意點(diǎn)。中國(guó)傳統(tǒng)元素通過(guò)現(xiàn)代設(shè)計(jì)運(yùn)用和視覺(jué)表現(xiàn)有了不一樣的感受。話不多說(shuō)，各位通過(guò)博創(chuàng)作品 來(lái)感受下現(xiàn)代白酒包裝的藝術(shù)魅力吧！
The theme of Shimen manor is“Having more than need every year”, it’s targeted at high-end consumers. The concept of “Having more than need every year” is the yearning and blessing of Chinese people for a better life. Chinese liquor culture and liquor making technology have a long history of more than 3000 years. How to innovate on the basis of Chinese tradition and how to make the white wine packaging shine the light of the times are the problems to be solved by BoFly Design. Modeling, material, technology, etc. are all creative points that can be mined. Chinese traditional elements have different feelings through the use of modern design and visual performance. Now you can feel the artistic charm of modern white wine packaging through creative works!
