項(xiàng)目：西夏鮮橙C包裝 / 上市KV設(shè)計(jì)
設(shè)計(jì)團(tuán)隊(duì)：北京博創(chuàng)設(shè)計(jì)
感謝：嘉士伯總部品牌組及區(qū)域各個(gè)部門(mén)支持與配合
西夏啤酒是嘉士伯啤酒旗下子品牌，繼西夏菠蘿C之后，又推出西夏鮮橙C產(chǎn)品。市面上各種品牌果啤類(lèi)產(chǎn)品眾多，大多是比較傳統(tǒng)的設(shè)計(jì)風(fēng)格，如何讓西夏鮮橙C有自己的特色并脫穎而出，彰顯與眾不同的產(chǎn)品氣質(zhì)，我們通過(guò)對(duì)目標(biāo)消費(fèi)群體及產(chǎn)品定位、特性分析，我們決定用現(xiàn)代手繪的形式去表現(xiàn)橙味飲品，鮮橙C字體設(shè)計(jì)新穎別致，包裝設(shè)計(jì)簡(jiǎn)約、時(shí)尚，整體色彩搭配亮麗，想喝的感覺(jué)油然而生。
西夏鮮橙C，暢爽好滋味！
Xixia beer is a sub brand of Carlsberg beer. There are many fruit beer products of various brands on the market, most of which are traditional design styles. Through the analysis of target consumer groups and product positioning and characteristics, We decided to use hand-painted form to express orange flavor drinks. The font design of orange C is novel and modern, the packaging design is simple and fashionable, and the overall color matching is distinctive.
